Elaine Turner® announces launch of Breast Cancer Awareness Month campaign

THE WOODLANDS, Texas – Luxury lifestyle brand Elaine Turner® is pleased to announce the launch of their Breast Cancer Awareness Month campaign starting on October 1, 2015. The Texas based accessories and apparel brand will donate twenty percent of proceeds from its BCA capsule collection to The University of Texas MD Anderson Cancer Center through December 31, 2015.

Designer Elaine Turner has created a cheetah printed scarf, charm bracelet and men’s pocket square in her signature pink to support the cause. The fun and feminine color is a common thread in the brand’s logo, stores, website and lining of handbags as a nod to the importance of BCA and giving back throughout the year.

Elaine knows firsthand the importance of funding for cancer treatment centers, the support of unending research and the benefits of not only medical, but also psychological care. Elaine’s mother, Marlaine White, was diagnosed with breast cancer at the age of 47 during Elaine’s freshman year at college. Though Marlaine has had several years of remission, fighting the disease when it returned has been an uphill battle. She currently receives treatment every three weeks at MD Anderson.

“The warm and professional staff at MD Anderson has been a tremendous positive force in my Mom’s recovery and ability to live with cancer. Giving back is part of my personal DNA and at the core of my business philosophy. It’s really why I do what I do. I wanted to focus this year’s campaign around the many ways women and men not just learn to live with cancer, but the ways they can learn to thrive and be their best self. I created the pieces in this collection so they can have a moment of beauty in their otherwise chaotic day. I want everyone the brand touches to feel beautiful inside and out, which is especially important to keeping a positive outlook while fighting this battle,” says Elaine Turner. “I fully believe that laughter and positivity makes a huge difference.”

The “feminine and feel good” collection as described by Elaine, will be sold on ElaineTurner.com, in Elaine Turner stores and through MD Anderson’s Children’s Art Project catalog and online at www.childrensart.org. Retail prices are $48 for the pocket square, $78 for the bracelet and $98 for the scarf. Proceeds generated will be split between the Children’s Art Project and cancer research programs at MD Anderson.

The Children’s Art Project was started years ago when a volunteer had the idea to create a Christmas card featuring the artwork of children being treated at the center. Through the sale of merchandise featuring these designs created by young cancer patients, the program funds important programs that assist pediatric patients and their families. Net proceeds from the sale of products benefit programs at MD Anderson, giving hope, normalcy and a promising future for young lives interrupted by cancer.

“Elaine Turner’s commitment to supporting those touched by cancer is core to her work and we are honored to have her products included in this year’s catalog and begin what we hope will be longstanding charitable alliance,” said DeDe DeStefano, Executive Director of Corporate Alliances at MD Anderson. “Support for the Children’s Art Project and our cancer research programs is not only appreciated, but will provide us with the financial tools needed to help improve the lives of those touched by cancer.”

To raise further awareness, Houston based P&R Productions will film a behind the scenes look into a day in the life of living with cancer and what the cause means to Elaine. The footage will be featured in an episode of Elaine’s Big Life, Elaine’s You Tube docu-series and will be released in October.

Leaving a legacy of giving is a cornerstone of the Elaine Turner brand and belief system. Elaine opens the doors to her ten boutiques in Houston, Dallas, San Antonio, Nashville and New York every week to host events in support of various charities supporting women, children and cancer. In 2014, the brand raised over $110,000 and held 318 events to fund the many causes important to Elaine and the community surrounding her stores.