Distinctiveness: Selecting a Strong Trademark

By: The Strong Firm P.C. | Published 04/12/2018

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Not all trademarks are created equal. A potential mark must be distinctive enough to allow consumers to distinguish the applicant’s goods or services from the goods and services of others. When reviewing a trademark application, trademark examiners analyze where the mark falls on a spectrum of distinctiveness. The more distinctive the mark, the easier it...Click here to read more

 

Katherine Wilcox

kwilcox@thestrongfirm.com

281-367-1222

www.thestrongfirm.com

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