How to Use Social Media Insights to Measure Your Marketing Results
Unlike any marketing tool before it, social media is a free platform to reach the masses. The correct use of hashtags, targeted ads, and user analytics gives marketers a chance to interact and engage directly with potential leads. Furthermore, social media networks help digital marketing teams and small business owners develop a keen understanding of their buyer’s persona.
What’s The Best Way To Track Your Brand’s Social Media Marketing Strategy?
While quality content is essential for a successful social media strategy, there are many moving parts to consider. Do you want to improve your audience engagement and ultimately gain profitable leads? It takes more than just sharing individual posts on social networks at random times without a carefully thought out plan.
It’s important to post at optimal times for more social shares, use social analytics tools, and get to know your audience demographics. Looking to take your social media management to the next level? Here’s how you can measure your social media efforts to gain engagement from your target audience on each platform:
- Facebook Analytics
- Instagram Insights
- Twitter Analytics
You can take advantage of free analytics tools on Facebook like Pixel. You can use it to track visitors, engagement, and conversions. This will appear in the Facebook analytics dashboard. To integrate Pixel on your business Facebook account, follow this Pixel guide from Facebook. Once you start tracking, it’s important to keep a record of this data; that way you can use it to optimize your content based on when and what receives the most engagement.
You must be using a business account on Instagram to take advantage of their free analytics. To access this page, login to the Instagram app from your cellphone and follow these steps:
- Tap the three vertical lines on the top right corner.
- Next, tap Insights. From this page, you can see your activity from your recent posts including, interactions, profile visits, website clicks, and emails.
- If you want to understand your followers’ behavior, click Audience. In this tab, you can see where your followers are located, their age range, gender, and when they are most active.
Pro Tip: Trying to gain momentum on your business Instagram account? Use free Instagram insights to find optimized times to share your content. Track your posting schedule and adjust accordingly.
Twitter also gives its users free analytics. You can access this information here. In this screen, you can see how many tweets you’ve shared, the impressions, profile visits, mentions, and followers. Furthermore, you can see your top tweet, top mention, top follower, and top media tweet.
Use Social Media To Your Advantage
Social media analytics should be an essential part of your marketing efforts. You want to track social insights in real time on Instagram, Facebook, and Twitter. It’s necessary to save this data in a spreadsheet and track it over time to see what’s working and what can be improved. Social media and blog posts work together to increase your search engine ranking while building your brand’s voice.
Want to learn more social media marketing tips? Join the conversation to speak with our team of marketing experts today!