Using Competitor Research For Your SEO Strategy
If you’ve spent some time in Google Analytics, you probably know that organic search traffic is not the only way users are landing on your website. Your content marketing strategy should include traffic from social media, referral sites, search engines, paid ads, and direct visits. Organic traffic is huge but should not be the only component of your SEO efforts.
As digital marketers, we’re always looking for new ways to improve search engine optimization, but as a business owner, you might not have thought to analyze your competition. Have you conducted a competitive analysis of your top rivals? Through competitive intelligence research tools, you can understand your niche better while highlighting your brands’ strengths and weaknesses online.
Look At The Marketing Success Of Your Competition
You should always be keeping an eye on key players who are offering similar products and services. You might not be worried about a small company now, but as the traffic to their website soars, this could change. Implement market research to understand what sources are bringing users to their site. It’s particularly important to asses sources that aren’t related to organic SEO.
Pro Tip: With competitor data, you can take advantage of what’s working for similar brands while building a better strategy.
Understand User Interactions
If you have access to competitor analysis tools, use them to see what users enjoy most about rival sites. How are bounce rates? How long are they staying on the site? Are users staying on the website by clicking multiple pages on each visit? And lastly, how does this compare to your website data? Since Google uses keywords and user experience as ranking factors, this information can be critical to your campaign.
Comparing Geo Distribution
While some businesses are limited to their local market, many are not. You could gain some useful insight into your competitive research by seeing if others are targeting the globe or a specific region. Is a significant portion of their traffic coming from foreign users or are they using local keywords? Look at their geo-distribution to understand what’s working and what’s not for them.
If you aren’t using competitor research to improve your SEO strategy, you could be missing crucial data. Be sure to analyze the above on a regular basis to stay one step ahead of your rivals.
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