Best of The Woodlands: Mr. Rooter rises to top by getting to bottom of business basics
THE WOODLANDS, Texas – Mr. Rooter Plumbing of Montgomery County has been a Best of The Woodlands winner for five consecutive years, and this year they took home the big prize as Business of the Year.
The path to success began when President Roger Goertz purchased the business in 2003, but it was tough lessons in life that instilled his tenacity.
'I was born in a small country town in north central Oklahoma,' Roger said. 'At the age of 7, my dad died and left my mother with myself, a sister two years younger and a baby brother only eight-weeks-old … so we were raised not only with our mother's hand but several aunts and friends of the family. My grandfather was living in the same town, and he was a very
successful cattle and wheat farmer. Each summer I would work in the fields with his guidance and direction.'
After graduating high school, Roger enrolled in junior college with the intent to continue playing football and study architectural engineering.
'The football dream came to an abrupt halt when it was obvious this small town boy was not the size nor speed of others,' Roger said.
After receiving an associate's degree, Roger moved to Dallas to continue his education and found what he thought would be a temporary job in a pizza franchise company.
He ended up being there for 24 years and was eventually promoted to vice president of operations as well as vice president of marketing. After six years in corporate, he moved on to Portland, Oregon to work for another franchise company and was given part ownership. After a couple of years there as president, the company was bought out by a larger company in Tampa, Florida, where he was president of two more franchise companies. Roger eventually ended up in Waco, Texas.
'I found my professional life taking a course of owning my own business,' Roger said. 'So, after having held three vice president positions, four as president, and one as COO … I now find myself president of my company (Mr. Rooter) in Montgomery County and living the dream.'
Roger purchased the business 15 years ago, and it has since grown from a two to three truck operation to 12.
Natalie Saikowski Goertz came on board five years ago.
'Mr. Rooter had a need for various roles to be filled, so I came in because I saw an opportunity for improvement and growth,' said Natalie, who has an extensive background in banking. 'I jumped in feet first doing marketing, business development, contract negotiation, vendor management and collections.'
Natalie and Roger fell in love and married, and today they're taking the community by storm – in business and service.
Natalie is the President of Executive Women's Alliance in Montgomery County. Roger and Natalie are both graduates of Leadership Montgomery County and the Montgomery County Sheriff's Office Police Academy. Roger is a board member for the Conroe/Lake Conroe Chamber of Commerce and former board member of the Rotary Club of Conroe, while Natalie chairs the Conroe ISD Mentoring Committee for Rotary Club of The Woodlands and chairs the Diplomat Team for the Montgomery County Association of
Business Women. They are also involved with the Arthritis Foundation, Interfaith of The Woodlands, Junior League of The Woodlands, Lone Star Boxer Rescue, Panther Creek Inspiration Ranch and organizations relating to breast cancer awareness.
Natalie, a graduate of McCullough High School, a marathon runner and a huge advocate of dog rescue (shout out to Gretta Grace, who goes to work with Roger and Natalie every day) said that when it comes to business, the difference between them and other plumbing companies boils down to education.
'When you educate your customers, you empower them to be able to make good decisions,' Natalie said. 'One of our protocols is, not only do we come in to find a solution to the problem the customer has called about, but if the customer allows us, we will go through the house at no charge and do a whole-house plumbing checkup -- plumbing fixtures, making sure everything is draining properly, checking to make sure nothing is out of code since the house was built or the last time plumbing repairs were made. We show the customer our finds and walk them through.'
To learn more about Mr. Rooter Plumbing Montgomery County, visit