la Madeleine Launches #HelpInACup, A Virtual Soup Kitchen

THE WOODLANDS, TX - La Madeleine French Bakery & Café has launched a virtual soup kitchen on the la Madeleine App and lamadeleine.com/order where guests can add a cup of soup and bread to their takeout order for a $1 donation. Coined #HelpInACup the program is designed to make it easy to support one another and our communities during these uncertain times.

After transforming into a 100% takeout business, ensuring bakeries could safely stay open and serve guests, the la Madeleine team turned to the next challenge at hand: how to help? Known for their famous Tomato Basil Soup, opening up a virtual soup kitchen was the most natural way for la Madeleine to extend a helping hand.

“Help is needed in the communities we serve, and we all have a strong desire to do some good. With #HelpInACup, guests can add a cup of soup and bread to their takeout order for a $1 donation. Guests can then soup-it-forward, and safely drop the soup on the doorstep of a neighbor or friend in need. Proceeds from #HelpInACup will benefit local charities helping fight this virus. ” said Philippe Jean, president of la Madeleine.

Set to run Friday, March 27 through April 10, 2020, the #HelpInACup program will be extended if it proves to be helpful.

“Maybe your friend is a nurse, your grandparents are shut-in, or you know of a hard-working family with many mouths to feed. #HelpInACup enables us all be a good neighbor and show we care in a safe, simple way.” said Deseree Lopez, director digital marketing la Madeleine.

#HelpInACup is accessed through the la Madeleine App or lamadeleine.com/order. Click the #HelpInACup logo to add cups of soup and bread to your order for a $1 donation each. Daily soup recipes will vary based on availability. Orders available via curbside pick-up and takeout only. Call your bakery upon arrival and press “4” to have your order safely brought to your car. All bakeries are strictly adhering to current safety and social distancing guidelines. For hours, currently open locations, program details, assets and more visit lamadeleine.com.