This isn't your Mom's old personal soft-sided cooler! Made in the USA, this polyester soft-sided cooler packs a serious punch and is tough as nails. With nearly an inch of insulation, it keeps about 5 lbs. of ice for up to 24 hours in 120-degree heat and keeps 12 cans frosty cold. Wrapped in a marine grade polyester shell, this cooler is stronger than any other, is tear-resistant up to 375 lbs. and resistant to UV, stains, mildew and bacteria. Use the removable comfort shoulder strap for carrying and the interior pocket for dry items of the MOLLE webbing to add your favorite accessories and turn it into a dove hunting, deer hunting or fishing cooler. It's also ideal for day trips, sporting events, picnics, boating and much more. Add a name or logo to show off your brand or personailty!