We thoroughly discuss and understand your business goals and marketing targets as the first step. Meetings are held in order to determine the requirements like; Who is going to use the website? How will they find it? How are they going to use it? These requirements are analyzed for their effectiveness to determine the website’s sitemap.
Based on the requirements gathered, an in-depth research and local search marketing strategy of the industry, market pool, and the target population is conducted. This establishes the design strategy and implementation to best accomplish your goals within the budget allocated and time frame.
Based on the research, a web design including color scheme, navigation, general look and feel along with layouts and structures is designed. The client is involved throughout to finalize on the branding, graphics and content distribution within the website.
Based on the design and the conception, a fully integrated marketing solution is developed. A custom responsive website is built which is social friendly, mobile ready and search engine optimized. Latest front-end web technologies are integrated for enhanced user experience, and industry features to reduce bounce rates.
LAUNCH & TRAINING
The site is launched after extensive testing to ensure onsite optimization and full compatibility with all the latest browsers and systems. A full one to one training is provided to understand the usage of the website and marketing tools effectively to manage web pages, Blogs and Social sites along with content strategy.
Integration of measuring tools to track the performance of the site and to generate detailed reports and statistics to analyze the traffic sources, new vs returning customers, page views, keywords, browsers and devices used. Quarterly reports evaluation and strategy analysis with continuing education on next steps is offered.
The entire marketing solution and software is hosted and maintained for any upgrades, fix packs, security patches and backups. An ongoing technical support is provided for any training, changes and knowledge sharing. Any technology and market trends are communicated to the client in a timely manner to create awareness.
READY TO GET STARTED?
Contact us today to begin designing a website for your business!