When customers search 'near me,' Google Maps decides who gets the call. In this free, practical workshop, local business owners learn how to set up and strengthen their Google Business Profile so more nearby customers find them, trust them, and reach out. We'll cover choosing the right categories, writing a description that works, adding photos and posts, getting and replying to reviews, avoiding the common mistakes that hide a listing, and how AI assistants now pull from Google profiles when people ask for recommendations. Attendees leave with a simple checklist they can use the same day. Bring a laptop or phone if you'd like to follow along with your own profile.