DreamHack and Doritos Announce Partnership for DreamHack Summer

STOCKHOLM — DreamHack and snack brand Doritos, have announced a new partnership with the premier gaming and digital lifestyle festival, DreamHack Summer. The event — June 15-17 in Jönköping, Sweden — is home to everything gaming under one roof and hosts more than 50,000 visitors each year.

Doritos has become a given product with Swedish tortilla chip lovers since it stepped into the market just over 11 years ago. Now the brand is taking a new step and entering the esports world in Sweden. Beginning this summer, Doritos will be one of the official partners of DreamHack Summer.

“It’s a given for Doritos to be a part of the esports world as we are passionate about tough challenges and gaming. This is a great way for us to connect with our target group who also shares this passion,” said Doritos Brand Manager Emelie Sjöblom.

In addition to the sponsorship, Doritos will also have a large booth in the Expo where visitors will have the opportunity to play together with and against some of the world’s top professional players within CS:GO and Fortnite under the concept, “Are you bold enough to face a pro?”

“We are very happy about this new partnership with Doritos and, at the same time, proud to be involved as they enter the Swedish esports world — we are convinced Doritos will fit perfectly into our event and look forward to future collaborations with them,” said DreamHack CEO Marcus Lindmark.