Conroe Chamber reveals logo for 40th annual Lobsterfest

CONROE, TX – In early 2026, as the 40th anniversary of Lobsterfest, the Conroe/Lake Conroe Chamber’s signature event presented by Woodforest National Bank, approached, the Chamber’s Marketing Committee put a call out to members who might be interested in giving the Lobsterfest logo a refresh for the occasion.

More than 20 entries were submitted, with the winning logo coming from Brand Advantage, a relatively new Chamber member with little Lobsterfest experience.

Brand Advantage’s Kim Nadasky (President and Co-Founder) attended her first Lobsterfest just last year. She and Allison Stark (Vice President of Operations) were the main force behind the logo design.

“For Lobsterfest 2026, we wanted the look to feel like a real celebration of 40 years,” says Nadasky. “So, the logo puts a laid-back lobster in sunglasses front and center on a vintage style patch, with a gold 40th annual banner and classic navy, red, and cream colors. This logo, we felt, was something that captured the heart of Lobsterfest. When we found out that we had won the design, we were thrilled! It was fun to be a part of this, and we can’t wait to celebrate with everyone at Lobsterfest!”

Brand Advantage’s comprehensive services span every facet of brand expression and operational support, including workspace branding, print management, and impactful marketing activations.

“We had a difficult choice with many clever and creative entries,” said Steve Scheffler, the Chamber’s Director of Marketing & Communications. “But the logo from Brand Advantage captures the playful, casual nature of Lobsterfest. It also has a nostalgic, classic feel that won the committee over. The sunglasses on the lobster are hard to resist.”

According to Scheffler, just like the event itself, the Lobsterfest logo has evolved over the years, with the most recent logo appearing in 2017. The 40th edition of Lobsterfest takes place on Thursday, October 1, with a steak & lobster dinner and live and silent auction held at the Lone Star Convention & Expo Center, followed by the golf tournament at Panorama Golf Club on Friday morning, October 2. The Chamber expects both events to sell out quickly.

Lobsterfest sponsorship opportunities are available by contacting Riley Borchgardt, Director of Special Events, at 936.538.7111 or rileyb@conroe.org. To purchase tickets, visit www.conroe.org.

Photo caption: Chamber President Scott Harper (left) poses with Kim Nadasky, President and Co-founder of Brand Advantage, holding the 40th anniversary logo for the upcoming Lobsterfest event, scheduled for October 1-2 in Conroe.