The Method That's Changing How Businesses Grow with Jessica Fraser

Most businesses think they know how their customers feel. They send a survey, watch the numbers come in, and call it good. Jessica Fraser built an entire business around the idea that that is not enough.

Jessica is the founder and CEO of ElucidCX, a voice of customer consultancy that turns actual human conversations into a strategic roadmap for growth. She has worked across oil and gas, ministry, e-commerce, and everything in between, and she brought every bit of that experience into this conversation.

In this episode, we get into the ElucidCX Method and what it actually looks like to walk a company through a full voice of customer engagement from kickoff to insight delivery. Jessica breaks down why she asks the same three to five core questions across 15 to 20 conversations, why confidentiality is non-negotiable, and how AI helps her make qualitative data quantifiable without losing the humanity of it. We also talk about the real tension she is sitting in as she scales: a referral-based pipeline that is working better than she expected, a retainer model she is actively refining, and a sales process that feels deeply at odds with everything her business stands for. If you have ever struggled to sell something you fully believe in, this conversation will hit close to home. And we do not skip the faith piece. Jessica left a stable job in a season where the financial stakes were as high as they have ever been for her family, and she made that decision because she believed the greater risk was disobedience. She talks candidly about what it has looked like to let her kids have a front row seat to that leap, about giving up worry for Lent, and about what it means to steward something that she knows is not hers.

This is a sharp, honest, and genuinely encouraging conversation for anyone building something that matters.

Episode Links ElucidCX Website: elucidcx.com Jessica Fraser on LinkedIn:   / jessica-fraser4   Monarch COO: www.monarchcoo.com Monarch COO on Instagram: www.instagram.com/monarchcoo