She Was Dreaming Too Small and Did Not Even Know It: 10x Is Easier Than 2x with Jessica Fraser

What if the biggest thing holding your business back is not your strategy or your systems, but the size of your own goals?

In this episode of Business Book Club Breakthroughs, Christin Cherry sits down with Jessica Fraser, founder and CEO of ElucidCX, a voice-of-customer consultancy that helps companies understand what their customers truly value and turn those insights into real, strategic growth. Jessica shares how Dan Sullivan and Dr. Benjamin Hardy's book 10x Is Easier Than 2x helped her realize she had been playing it too safe with her own business, and what happened when she finally gave herself permission to stop shrinking and start owning the visionary role she was always meant to play.

If you have been running hard but staying comfortable, this conversation will challenge you to say the big goal out loud and actually mean it.