Houston Natural Mattress is the Newest Retailer in The Woodlands

THE WOODLANDS, TX - The Howard Hughes Corporation® (NYSE: HHC) has announced
Houston Natural Mattress of The Woodlands has recently joined the lineup of dynamic and unique
retailers at the 60,261 square foot Lake Woodlands Crossing, the newest center in the heart of The
Woodlands Town Center®, located at the northeast intersection of Lake Woodlands Drive and Grogan’s
Mill Road.

“We are thrilled that Houston Natural Mattress has chosen Lake Woodlands Crossing in The Woodlands
for their first location in the area.  It is a perfect addition to the center and shares in the vision of The
Woodlands with promoting a healthy environment for our residents and the surrounding communities,”
said Rip Reynolds, Vice President, Leasing and Commercial Land for The Howard Hughes Corporation.

The store will offer the world’s finest luxury natural, organic mattresses and bedding free of harmful
chemicals and fire retardants. Houston Natural Mattress of The Woodlands will provide an unrivaled,
cleaner, and more comfortable option as well as a great buyer experience.

Owner Shane Coker explains, “A natural and organic mattress is not any less comfortable; quite the
opposite actually. It’s just less harmful. For instance, instead of the common petroleum oil based
polyurethane foam that non-natural manufacturers use, our mattresses contain a much higher quality,
all-natural, hand-tapped talalay milk sap latex from the Hevea brasiliensis tree, and certified organic
American cotton. Instead of the toxic chemical spray on fire retardants normal mattresses carry, we use
certified organic California wool, which works incredibly as a fire retardant. We are excited to open our
store at Lake Woodlands Crossing and to introduce the first organic and natural sleep system experience
to the community.”

The store will occupy 3,375 square feet in suite 500 at Lake Woodlands Crossing and is slated to open in
early August 2019.

Houston Natural Mattress of The Woodlands joins Total Wine & More and ULTA Beauty, Flower Child,
Beaux Toes, French Cuff Boutique, Main Squeeze Juice Company, Massage Heights® body + face, REACH
Stretch Studios, and Stickhouse as the tenants in Lake Woodlands Crossing.