HSMAI To Honor Shenandoah Convention Visitors Bureau With Two Bronze Adrian Awards For Their Outstanding Travel Marketing

SHENANDOAH, TX -- The Shenandoah Convention and Visitors Bureau will be honored for its travel marketing excellence by the Hospitality Sales & Marketing Association International (HSMAI) at the annual Adrian Awards Celebration at the JW Marriott LA Live on Thursday, February 23, 2023.

The Adrian Awards, now in their 66th year, are the largest and most prestigious competition in global travel marketing. For 2022, Adrian Awards are being presented in advertising, digital, PR/communications, and integrated campaign categories, as well as the following “focus categories”:

• Diversity, Equity & Inclusion Marketing (inclusive marketing that considers diversity in all forms);

• Recruitment Marketing (tactics used to attract and retain employees); and

• Audience Marketing on New Platforms (marketing programs on new consumer or technology channels, including TikTok, gaming, and NFTs).

Visit Shenandoah, Texas will receive two Bronze Adrian Awards for its winning entries in the Digital Innovation Division, Digital Advertising Category and for Integrated Campaign – Business to Consumer Division, Integrated Campaign Category.

According to John Mayner, director of Visit Shenandoah, Texas, “I think what pleases me most about these two awards, is that they are for our marketing efforts to promote our hotel and local businesses over the past two years, as our industry was rocked by the COVID-19 pandemic, and are in recognition of the results we achieved on their behalf. Additionally, I am also very pleased that these awards show you don’t necessarily have to be big or have big budgets to do good, meaningful and impactful work -- in fact, all it requires is a good idea and good, willing partners.”

The 2022 Adrian Awards Competition adopted “The Next Great Chapter” as its theme to highlight the travel industry’s emergence from the COVID pandemic and encourage contestants to consider the opportunities and challenges that lie ahead.

“The travel industry is thriving once more and poised for new growth,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “The Adrian Awards celebrate the innovation and ingenuity that fuel our success and recognize the hospitality sales, marketing, and revenue optimization leaders whose extraordinary efforts literally ‘open the doors’ to exploration and excitement. They are writing the next great chapter of travel, and HSMAI is proud to honor them.”

The Adrian Awards Celebration is a must-attend industry event that annually attracts leading hospitality, travel, and tourism marketing executives and their agencies. Winning entries will be viewable in the winners’ gallery on the Adrian Awards website following the February 23 Celebration. Visit https://adrianawards.hsmai.org/ for more information on the event and competition.