Paramount Global and Immersive Gamebox team up to bring life-sized PAW Patrol® game to fans

NEW YORK, NY -- Immersive Gamebox (IGB), the immersive group gaming platform reinventing how video games are played, today announced a partnership with Paramount Global, a leading global media and entertainment company, to launch a brand-new immersive PAW Patrol video game experience. The game is based on the globally beloved preschool series PAW Patrol, which is produced by Spin Master Entertainment and airs on Nickelodeon, the number one entertainment brand for kids and part of Paramount’s multimedia entertainment portfolio. The experience will be available to play at all Immersive Gamebox locations across the U.S. beginning June 14th, 2023.

The multi-level gameplay follows Ryder and the PAW Patrol pups as they navigate rescue training modules from The Lookout in Adventure Bay. In the hyper-immersive experience, participants can play as their favorite pups including Chase, Rubble, and Skye with multiplayer action for two to six players before ending the game with a “Pup Pup Boogie Dance Party.” The game is best enjoyed by ages 3-7 and is appropriate for all ages.


“Now entering its tenth year, PAW Patrol has always had an incredibly strong fan base with families interacting with the brand in many ways,” said Marie Marks, Senior Vice President, Themed Entertainment, Paramount. “We’re excited to be partnering with Immersive Gamebox in a new format, where kids and parents alike can be fully immersed in Adventure Bay.”


This new immersive PAW Patrol experience is designed to be a fun activity for children and parents alike, with the ability to adjust the level of difficulty depending on the age of the players. The experience promotes teamwork and includes educational elements that are integrated in an engaging way with the mission to make screen time social.


This title joins a growing library of licensed and original IP games created by IGB’s in-house studio including the first-ever life-sized slingshot Angry Birds game as well as Squid Game for ages 16+, and follows the recent launch of the brand’s new Purple Card loyalty programme. Created for their growing, dedicated customer base, the Purple Card invites adopters to become an ‘Immersive Insider’ providing them with access to a range of impressive discounts, drinks and merch.


“We’re thrilled to be working with Paramount to bring an immersive PAW Patrol experience to children on a global scale,” said Will Dean, co-founder and CEO of Immersive Gamebox. “We’re all about bringing people together. Adding a PAW Patrol game to our library will open the doors to more families with younger children and provide a rewarding activity to enjoy with the family.”


Co-founded by CEO Will Dean and CFO David Spindler in 2018, Immersive Gamebox has 21 locations across the US and EMEA. The Gameboxes feature a range of cutting-edge technologies such as projection mapping, touch screens using its patented ‘Lidar’, 3D motion tracking, and surround sound to deliver innovative immersive entertainment without any bulky headsets.


For more information on Immersive Gamebox and to purchase tickets to play PAW Patrol, please visit https://immersivegamebox.com/.