Local kids showcase their entrepreneurial spirit at Learning Express’ Kid-Preneur event

By: Woodlands Online Staff with Jackie Aker
| Published 06/05/2024

Jenny Kuten, owner of Woodland Express, with the children who participated in the Kid-Preneur Pop-Up Shop.

THE WOODLANDS, TX – Learning Express Toys & Gifts of The Woodlands, the Township’s first and best local family-owned toy store in The Woodlands celebrating thirteen years in business, kicked off summer with its first-ever Kid-Preneur Pop-Shop. This event was a unique concept featuring kids who are using their skills to make their dream of having a successful business at a young age a reality.

Fifteen young entrepreneurs set up their mini ‘business’ at The Learning Express in its Alden Bridge Shopping Center location. From home-made lemonade to handmade jewelry, and even self-published children’s books, each young entrepreneur got the opportunity to showcase their creativity and entrepreneurial spirit while keeping 100 percent of their profits.

“I loved the opportunity to transform the front of our store into a marketplace and provide a venue for these young innovators to sell their hand-made items,” said Jenny Kuten, owner of Learning Express and mother of two. “I was impressed by their creativity, confidence and resilience. I was also amazed by the huge amount of support and positive feedback we received from our local community who came out to shop from these young entrepreneurs.”

While kid-preneur events are gaining momentum, most require a fee for the space or want a percentage of the proceeds. But, for Kuten, it was not about making money but rather cultivating the next generation of entrepreneurs, encouraging their journey, and giving them the tools and opportunities they need to thrive.

“This event was genius! The kids loved it, and the community loved it,” said Sarah Hammer, whose 9-year-old son, Lincoln, participated in the event. “Teachers, parents and friends came out to support and celebrate the kids. We can’t wait for the next one.”

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