Orion S.A. to showcase new bio-circular carbon black at Western Coatings Show

HOUSTON, TX -- Global specialty chemicals company Orion S.A. is forging the path forward in sustainable coatings. At the 37th Western Coatings Symposium and Show (WCS) Oct. 19-22 in Las Vegas, Orion (Booth #311) will showcase ECOLAR 50 POWDER, its new bio-circular carbon black for a broad range of coatings systems. Spotlighting its sustainability strategy, Orion also will deliver a presentation on reducing carbon footprint with sustainable carbon black.

ECOLAR 50 POWDER delivers coloristic properties comparable to traditional specialty carbon blacks across many types of coatings applications. A low to medium color furnace black, ECOLAR 50 POWDER’s coloristic properties provide medium jetness in mass tone applications plus good tinting strength. Based completely on bio-circular feedstock not in competition with the food chain, ECOLAR 50 POWDER contains 100% biogenic raw material per 14C analysis.
“As a premium supplier of sustainable carbon black solutions, we recognize that investments in innovative and sustainable products and technologies enable us to introduce a broad range of products using recycled materials,” said Zack Hays, Orion S.A.’s marketing manager for coatings and printing systems in North America. “ECOLAR 50 POWDER is a major step forward in enabling our customers to produce truly sustainable products, plus contribute to a healthier planet and a more circular economy.”
Jaelene Matos, Orion technical marketing manager for coatings systems in North America, will present, “Reducing Carbon Footprint with Sustainable Carbon Black” Oct. 21, 2025, at 10:50 a.m.

She will show how Orion reduces CO2 emissions by producing carbon black with recycled or renewable feedstocks and describe advances and innovation initiatives in sustainable carbon black. In addition, she will detail the comparable coloristic performance of circular gas blacks and furnace blacks with traditionally produced carbon black in water- and solvent-borne coatings systems.

For more information about the Orion portfolio for coatings systems, contact the Orion sales team here.