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Most businesses are on Facebook, Twitter, Instagram or at least two of the three. Hopefully your small business is on one or more of these social media outlets. However, LinkedIn should be part of your mix too—it can sometimes be overlooked but ...

Ah, the elusive college audience—every marketer’s dream. Difficult to engage with, even more difficult to identify with, but once you find an in to the college student’s world,

The average attention span is just a few seconds—and yet that’s how little time marketers have to grab consumers’ attention and drive engagement.

In today’s world, employees are looking for more when it comes to work. Not necessarily more money or more benefits (although those are important) but more fulfillment. Employees want to know their work matters—they want to feel valued and like ...