Small Business Marketing 101 - from adWhite

When it comes to the ink-smudged world of typesetting, you would assume that the terminology employed would be simple and straightforward,

In less than four months the AI tool ChatGPT has made headlines and waves around the world as the quick-thinking

Web analytic metrics can range from the essential to the superfluous and everything in between.

While marketing trends have never been static, it boggles the mind the speed at which “what’s in” and “what’s out” can change in our turbo-charged digital world.

You may find it challenging or amusing or frustrating or possibly all three, but a fact of digital life is solving those “I am not a robot!”

Social media is fundamentally reshaping the way businesses promote their products and connect with customers.

You could argue that in the past decade “social media usage” went from the “cool kids” to all kids, to their parents, to their grandparents, and to just about everyone else in the world.

Today’s marketing professionals are faced with more campaign options than ever before so it's no surprise that many resort to the tactics of an

ChatGPT, the cutting-edge chatbot tech that can automatically generate conversational text based on written prompts, is being described as everything

Leave it to Gen Z, the world’s first truly digital native generation, to rewrite the rules about social media, search engines