Small Business Marketing 101 - from adWhite

There was a time when “Googling” something was so straightforward that “Google” the noun became “google” the verb,

The 2024 calendar is crowded with award shows from the Golden Globes to the Emmys to the Grammys to the Oscars, each with its hoopla of red-carpet fashion and teary-eyed acceptance speeches.

You see that! All we had to do was write “Social Media is Dying!” and you had to click.

The calendar years may change but the marketing merry-go-round continues the same with small and medium-sized companies continually

When it comes to the ink-smudged world of typesetting, you would assume that the terminology employed would be simple and straightforward,

In less than four months the AI tool ChatGPT has made headlines and waves around the world as the quick-thinking

Web analytic metrics can range from the essential to the superfluous and everything in between.

While marketing trends have never been static, it boggles the mind the speed at which “what’s in” and “what’s out” can change in our turbo-charged digital world.

You may find it challenging or amusing or frustrating or possibly all three, but a fact of digital life is solving those “I am not a robot!”

Social media is fundamentally reshaping the way businesses promote their products and connect with customers.

You could argue that in the past decade “social media usage” went from the “cool kids” to all kids, to their parents, to their grandparents, and to just about everyone else in the world.

Today’s marketing professionals are faced with more campaign options than ever before so it's no surprise that many resort to the tactics of an