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Tricks, Treats, and Trends

By: Woodlands Online | Published 10/31/2025

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From 1440 Daily Digest

An estimated 41 million children will flood neighborhoods across America tonight in search of tricks or treats. With nearly three-quarters of households participating, spending is expected to reach $13.1B, up 13% from last year, as families spend an average of $114 each on costumes, decorations, and candy, totaling $4.3B, $4.2B, and $3.9B, respectively.

The spooky celebration traces back to the ancient Celtic festival of Samhain, which marked the end of summer and the start of winter. Irish immigrants brought those traditions to America in the 19th century, blending pagan rituals with All Saints’ Day customs to create today’s Halloween.

About 36% of Americans say Halloween is their favorite holiday, with New York City ranking as the best place to celebrate. Top costumes this year include characters from “K-pop Demon Hunters,” the “Minecraft” Chicken Jockey, and Labubu dolls.

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