In this immersive 2-hour session, veteran photographer Jasper Johal draws on decades of experience shooting editorial work, fashion, travel, dance, architecture, and fine art — and his hands-on experience crafting photobooks, catalogs, calendars, greeting cards and limited-edition prints — to guide you through the entire process of designing, refining, and publishing your first photographic book.

 

Using a slide show rich with example spreads and projects from his own archives, Jasper breaks down complex concepts into clear, practical steps you can apply immediately to your own photo book project. Jasper provides insights from his own experiences supervising print runs and doing press checks.

Jasper will also touch on other print products photographers can produce, such as Calendars, Greeting Cards and Posters.

 

What You’ll Learn
 

1. Concept & Vision
How to choose the story you want your photo book to tell.
Defining theme, mood, and intent before you touch a layout.
Pairing images with narrative flow for emotional impact.
 

2. Image Selection & Sequencing
Choosing the right shots — quality and cohesion matters.
Building flow: pacing chapters, transitions between series, and visual rhythm.
Common pitfalls in image curation and how to avoid them.
 

3. Layout & Design Fundamentals
Page design principles: balance, white space, grid usage, and typography.
Tools of the trade: InDesign, Blurb BookWright, and other layout platforms.
Designing spreads that elevate not just show your photos.
 

4. Proofing & Print Prep
Checking color, contrast, and image resolution for print.
Understanding proofs: digital vs. hard copy proofs.
Managing corrections without costly mistakes.
 

5. Printing Options & Publication
Pros and cons of digital, offset, and limited edition printing.
How to work with services like Blurb and industry print houses.
Editing for publication standards, binding choices, and paper stock.
 

6. Q&A period to answer all your technical and creative decisions 

questions 

 

 

Who This Is For
 

This class is ideal for:
Photographers ready to turn portfolios into a cohesive printed body of work.
Creatives curious about publishing beyond digital portfolios.
Anyone who wants to understand both the art and the craft of photo book design.
 

Leave with a clear roadmap for creating and publishing your first photo book project.