Office Evolution - The Woodlands: Position yourself as an Industry Expert with Podcasts

By: Margie Taylor
| Published 02/25/2021

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THE WOODLANDS, TX - Podcasting is a trend moving upward with alternative platforms and enlarged audiences. Individuals listen to podcasts to learn techniques to grow their business, improve their marketing skills, or hear their favorite authors and motivators. It is so easy to start up your own podcast with the right equipment and platforms for listeners.

Content driven information is the key to engaging your listener. Creative interesting content easily downloaded drives up the listener experience. Eighty percent of podcast listeners will listen to your entire podcast if the subject matter educates and is relative to their growth. Maintain high quality content to attract high level professionals. High value podcast listeners are attracted to high value shows.

Podcasts listeners are generally commuting to work, exercising, or doing something while listening and need a great listening experience. Audio quality keeps your listener attentive besides creating authentic professional education. Podcasts can be 10 minutes, like a daily/weekly check in with marketing advice or an hour long show with a possible guest.

Businesses need to market themselves as the experts in 2021 through podcasting. Office Evolution offers a podcast studio with high quality equipment to develop your own podcast. An introductory session includes a consultation, demonstration of equipment, a unique MP3 link and a podcast server platform with a media partner.

“We have implemented a way for our business community to utilize our high-quality equipment with little investment. Sign a contract agreement for use of the studio on an hourly basis and after training you are set to go”, said Phil Anderson of Office Evolution. Confirm your appointment by calling (936) 270-1146.”

If your target consumers are adults 20-35 years of age you should really try podcasting! Facebook, Twitter, and LinkedIn have implemented live streaming platforms gaining in popularity. Live interactive podcasts provide the ultimate opportunity to engage with your targeted audience through Q & A sessions, contests, and phone in remarks.

Google has recently announced that they will start including podcasts in Google searches. Google Podcasts will transcribe podcasts and rank them according to key words, a page number, and blogs connected to each podcast. Podcasts will assist with finding your business through Voice Search Optimization (VSEO). In 2021 it is anticipated that over 50% of searches will be read aloud through voice enabled speakers as technology advances.

Anderson emphasized that podcasts are gaining with popularity. “Influencer hosts grow audiences when they offer consistent quality listening experiences. Increase your marketing game and gain trust for your business through educational podcasting”.

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